top of page
Web Design | January 2024
CVS Health Ventures
CVS Health Ventures engaged us to redesign their website with a modern, streamlined look that highlights their team, partners, and mission—creating a strong focal point to attract new investment partners.
Objective
Redesign the CVS Health Ventures website with a fresh, modern look and an intuitive structure that effectively showcases their team, partners, and mission. The goal is to create a compelling digital presence that attracts new investment partners while maintaining clarity and ease of navigation.
Target Audience
The website is designed for potential investment partners, existing and prospective business collaborators, CVS Health Ventures team members, and industry professionals in healthcare and venture capital who seek insights into the company’s mission and partnerships.
Approach
The site will feature intuitive navigation, engaging content, and a responsive layout to enhance visibility, credibility, and accessibility across all devices.
Process
Our approach began with in-depth research and discovery, analyzing CVS Health Ventures’ goals, target audience, and existing site structure. We then developed wireframes and design concepts, ensuring a modern, intuitive layout that highlights key content. Through iterative feedback and collaboration, we refined the design, optimized navigation, and implemented responsive functionality. The final phase focused on testing, ensuring seamless user experience across all devices before launch.
Challenges & Solutions
The previous site lacked a clear content hierarchy, making it difficult for users to find key information. To solve this, we restructured the layout to highlight the team, partners, and mission more effectively. Additionally, the site didn’t strongly convey CVS Health Ventures’ value to potential investors, so we refined the messaging and visuals to create a more compelling narrative. Lastly, navigation was cluttered and limited, impacting user experience, which we addressed by streamlining the site’s structure and ensuring a responsive, user-friendly design.
bottom of page