Logo Design
MAI TAX ADVISORS
Logo design for a Boston-based tax firm that provides valuable financial services.
Mai Tax Advisors builds trust through transparent conversations and simple, step-by-step financial services that prioritize client value. Inspired by bubble talks and calculators, the new logo design highlights these principles while incorporating the co-founder’s last name for a personal touch.
Baskerville was chosen as the typeface for its classic serif design, evoking financial security and professionalism. Its refined details underscore the brand’s commitment to delivering well-cared-for services to clients.
The business card integrates a QR code that connects directly to the firm’s Facebook page, enabling clients to book appointments and access financial advice. This feature bridges print and digital platforms, while the brand identity is reinforced through collateral like business cards and a Facebook banner, showcasing Mai Tax Advisors’ personal tax services.
Project Summary
Client:
A friendly, collaborative Boston-based tax firm, Mai Tax Advisors not only provides outstanding and trustworthy financial services but also makes every step along the way easy and simple to grasp. Their belief in adding value to the clients is essential for their success.
Contact Person:
Henry Mai, Co-founder of Mai Tax Advisors
Deliverables:
Logo, business card, and Facebook banner