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A friendly, collaborative Boston-based tax firm, Mai Tax Advisors not only provides outstanding and trustworthy financial services but also makes every step along the way easy and simple to grasp. Their belief in adding value to the clients is essential for their success.

Client: Henry Mai, Co-founder of Mai Tax Advisors

Deliverable(s): Logo Design, Business Card, and Facebook Banner

Mai Tax Advisors

Mai Tax Advisors team understands how trust is formed in their expertise. They start first with developing client trust through transparent conversations and then providing an easy step-by-step financial service that brings out the best values for their clients. Inspired by bubble talks and calculators, the design idea for the new logo is collectively shaped with an emphasis on the co-founder's last name.

MTA Sketches.png
MTA Logo Concept.png
MTA _ Mockup 1.jpg

Baskerville is chosen as the brand name typeface to keep a classic serif look and evoke a sense of financial security. With the typeface's details, it enhances the service is well-cared-for its clients alongside professionalism.

The QR is embedded in the business card presence to directly lead clients to the firm's Facebook page (by scanning through a smartphone) where they can make an appointment or learn more about what Mai Tax Advisors can offer as well as other important financial advice and tips. The brand identity showcases the personal tax service through a few collateral items including business cards and a digital Facebook Banner presence. The QR code plays a connection role between the print-out and the digital platform.

MTA Facebook Banner.jpg
MTA Facebook on Phone


I worked with Andy in re-branding my business. He hit every criterion in what I was looking for when re-branding the logo, design, and business cards, and had put my ideas to life!

He offered great customer service when I wanted the colors changed last minute as well. As a result of working with Andy, I feel more connected than ever to my customers.

Henry Mai

Co-founder  |  Mai Tax Advisors

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